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03 Jul 2014

VVEmanager Product Marketing

Following its recent launch, the VVEmanager online app needed marketing materials to get the word out to VvE’s all over Holland. In June 2014, Zwart Paard Mediadiensten worked with VVEmanager to deliver media assets for print and web.

VVEmanager is designed to make it easy for VvE’s (Verenigingen van Eigenaars/ Homeowners’ Associations) to track and manage finances and planned maintenance while facilitating communication between members. Keeping in line with the tone and aesthetic of their existing website, we designed and delivered:

• pre-press documents for a full-color print flyer
• two complete sets of web banners in various sizes using two simple, text-based designs for A/B testing
• custom templates for invoices and PowerPoint presentations

Zwart Paard Mediadiensten also produced an informative Dutch-language product video for the VVEmanager app in collaboration with Radnomized.

If you’re launching a new product or business, or simply want to give your business a boost, contact us today to discuss how we can help you market your product, service or brand through multi-media assets. Find out how exciting it can be to see your ideas come to life in a customized product video!

09 May 2014

More Sales Through Improved Product Descriptions

We often see webshops that offer a fantastic selection of products, but the product pages are nearly empty, offering no information about the product besides its name and maybe the color and size. With little to no text on the page, customers will have a hard time finding these products when searching online, and if they do happen to stumble upon your pages, they won’t be especially persuaded to take the plunge and add to cart.

Imagine if each product page in your webshop included at least few sentences describing the item in everyday language and mentioning the keywords that customers are searching for. You’re likely to have a lot of competition in online searches so it’s important to include text that helps direct customers right to you, whether they’re searching by location, brand names or a specific type of shoe horn.

When you’re running a brick-and-mortar store, it isn’t easy to find the time to keep your online shop updated as well. Zwart Paard Mediadiensten can write SEO product category text and detailed product descriptions for your e-commerce website, so you can focus on serving your customers! We can fill in text on your existing webshop or help you build one from scratch. Our copywriters have years of experience in writing for e-commerce websites and proven success in improving search engine rankings.

Write to us at to find out how we can help you improve your webshop and sell more products through well-written product descriptions by a native speaker in English or Dutch, with translation available in Spanish, French and German.